Definitions of tech-savvy jargon can be very overwhelming, and there are often many opinions.
Instead, it would be best to look at the terms’ definitions and then decide which one is best for your business at each stage. You can add or remove these as your business grows.
What is the difference between a sales funnel or a landing page in lamens terms?
* A sales funnel is made up of many web pages that direct a customer towards his/her final sales decision. Each page in a funnel is an opportunity to sell additional (upselling) products or services. That means a funnel will have multiple CTAs (call to action) for different purposes.
A typical sales funnel looks like this – each step taking your client into a different page to gain their loyalty as a consumer.
* A landing page is a stand-alone web page designed for a specific purpose such as marketing, advertising campaign, and gathering a visitor’s information. It focuses on one sole product or service to be marketed or sold.
One is not better than the other, just different formats to showcase your product or service.