So what are the emerging or already been in place for a while … trends for 2021?
- Email continues to be the most effective online marketing tool.
As the pandemic has changed our way of life in so many ways, email marketing just became even more trendy rolling in 2021. Email sending volume increased by 20% in 2020 compared to the previous year and it is not stopping. Part of this are landing pages which have increased by 70% since 2019 and pop-ups grew by 75%, as a result e-commerce orders tripled late 2020.
- Consumers are craving authentic and positive content.
When I post on my IG account, I find the posts that get the most attention are those with authentic photos or just being honest in your captions. I often fall into the trap of trying to be too fancy, but you know what you are talking about, and you are talking to your tribe, so chat to them as you would face to face.
- You can create a business doing newsletters.
Due to COVID-19, many traditional newsrooms and publications are experiencing a tough time. In 2020 many technology and political journalists have left their companies and started paid-for newsletters. Most of the time, paid newsletters have a niche market and specific audience. You can pay anything from US10 and up to get your subscription.
- Personalizing emails in large numbers and automation
Automating your email on a large scale is one of email marketing’s key features. If you or your business support person sets it up in the right way, the consumer will feel like you are talking to them directly. Automation allows for your business to grow even when you are asleep. It takes time to think and plan out the steps you would like your consumer to take, but it is worth it in the end.
- No coding knowledge is needed.
We are spoilt for choice with between 40-50 new products being added daily to ProductHunt. More and more platforms are thinking about non-technical users and enable them or their business support person to create products easily, no coding required.
So there you have it, folks, there is no stopping you now. When it’s time for you to get this going for your company, I can guide you through; it will be a breeze!